Why Do Marketing & Advertising Matter For Small Businesses?

Marketing & Advertising is the best decision you can make for a small business. Read on to know the importance of marketing & advertising at IIFL Finance.

22 Aug,2022 09:36 IST 58 Views
Why Do Marketing & Advertising Matter For Small Businesses?

Building a product is one thing, and selling it another. A market presence with product awareness among your target audience is vital. Therefore, it is wise to have a marketing and advertising strategy in place. However, it can be heavy on the pocket of small businesses and hinder the required budgets for marketing and advertising. A small business loan or SME loan is crucial in providing the necessary funding for these strategies.

This article highlights why marketing and advertising matter for small businesses and where to apply for a small business loan.

Why Are Marketing And Advertising Important?

1. Brand Visibility

Social media platforms like Instagram, Twitter, and Meta can help you get the visibility you need for your brand. Choose the ideal platform to showcase your products and services based on your target audience. You can also run ads on these online media outlets, depending upon where your target audience spends the most time and increase sales.

2. Brand Awareness

Making your business accessible allows people to connect to your story. Share your brand story with potential customers. Let them know who you are, why you started your business first, and what you believe. People will buy from companies making an impact. Be real by creatively sharing your personal and relevant story, and you will soon build brand loyalty.

3. Instant Feedbacks

You may receive more calls and emails if you place your ad on different platforms. However, which medium was successful for you? Using Facebook's Ads Manager and Google Adwords to monitor individual campaigns will provide information and answers to the questions, including:
Sapna aapka. Business Loan Humara.
Apply Now

• What kind of people are watching your ad?
• What time of the month does your ad get the most response?
• Which device is most frequently used by users to view and interact with ads?

Without this immediate and repetitive feedback, it's tedious to find out what's working. As a small business owner, you may not have the time or resources to monitor individual platforms. However, paid advertising tools allow you to get all this information at once and adjust your advertising strategy accordingly. An SME loan can provide the funds necessary to make that investment.

4. Builds Trust And Credibility

As with any relationship, building trust with consumers takes time and effort. You must prove that your small business is reliable, ethical, moral, genuine, and socially responsible. After all, people buy from the brand they trust.

A brand does not earn a reliable status on a whim. You need to consciously create marketing messages and communicate with people.

Consider implementing social responsibility practices such as ensuring the ethical sources of your product procurement. You can also adopt a noble cause and give a percentage of revenue to the underprivileged. People trust these acts and might want to buy more from you.

There are many ways to go about marketing and advertising your small business–from digital marketing to content marketing to paid advertisements.

Apply For A Small Business Loan With IIFL Finance

IIFL Finance is a leading business loan provider. Since its inception three decades ago, it has helped several business owners have a hassle-free experience. IIFL Finance offers a quick business loan perfect for MSMEs with small financial requirements up to INR 30 lakh. The entire process, from application to disbursement, is 100% online. Kickstart your marketing and advertising journey with IIFL Finance small business loan or SME loan and watch your business soar.

Frequently Asked Questions

Q.1: Which is the best way of marketing for small businesses?
Ans: The best channel depends on your target audience; who they are, what they do, and where they spend their most time. However, social media platforms in today’s era are a good start.

Q.2: Are paid advertisements effective?
Ans: Paid advertisements can prove to be game-changing if done right. Ads drive visibility, reach, and sales.

Sapna aapka. Business Loan Humara.
Apply Now

Disclaimer: The information contained in this post is for general information purposes only. IIFL Finance Limited (including its associates and affiliates) ("the Company") assumes no liability or responsibility for any errors or omissions in the contents of this post and under no circumstances shall the Company be liable for any damage, loss, injury or disappointment etc. suffered by any reader. All information in this post is provided "as is", with no guarantee of completeness, accuracy, timeliness or of the results etc. obtained from the use of this information, and without warranty of any kind, express or implied, including, but not limited to warranties of performance, merchantability and fitness for a particular purpose. Given the changing nature of laws, rules and regulations, there may be delays, omissions or inaccuracies in the information contained in this post. The information on this post is provided with the understanding that the Company is not herein engaged in rendering legal, accounting, tax, or other professional advice and services. As such, it should not be used as a substitute for consultation with professional accounting, tax, legal or other competent advisers. This post may contain views and opinions which are those of the authors and do not necessarily reflect the official policy or position of any other agency or organization. This post may also contain links to external websites that are not provided or maintained by or in any way affiliated with the Company and the Company does not guarantee the accuracy, relevance, timeliness, or completeness of any information on these external websites. Any/ all (Gold/ Personal/ Business) loan product specifications and information that maybe stated in this post are subject to change from time to time, readers are advised to reach out to the Company for current specifications of the said (Gold/ Personal/ Business) loan.

Most Read

Franking and Stamping: What’s the difference?
14 Aug,2017 03:45 IST
Like 2907 2907 Likes
Personal Loan With Low CIBIL Score
21 Jun,2022 09:38 IST
Like 575 575 Likes
Difference Between 24 Karat and 22 Karat Gold
8 Dec,2022 09:26 IST
Like 165 165 Likes
What is equitable mortgage home loan?
8 Mar,2019 05:15 IST
Like 3204 3204 Likes

Get Business Loan