Vitra.AI

With the widespread use of internet, there is content being created everywhere. A daily average of 402 million terabytes of data is created every day. Videos being the most used form at 53.7% followed by social media at 12.7% and messaging at 5.4%. But the content is being created in one language and therefore has a limited reach in terms of audience especially in a multi-lingual country like India. Translation in an option but translation done manually takes around 15 days for every hour of video & is a very expensive affair.

Existing solutions like Google Translate and Bing Translate rely on word-for-word translation, which can strip away the underlying meaning and emotional nuance of the original text. While this may be sufficient for basic or casual use cases, it falls short in enterprise or high-stakes scenarios where context and cultural accuracy are critical.

This is an industry wide issue that is faced by Retail, Media, BFSI, Advertising, Hospitality, etc. companies that want to reach a wider audience but don’t have the ability to create content in the vast set of languages in India.

The Global AI in Language Translation Market size is expected to be worth around USD 13.5 Billion By 2033, from USD 1.8 Billion in 2023, growing at a CAGR of 22.3% during the forecast period from 2024 to 2033.

The survey conducted by the Institute of Translation and Interpreting revealing that approximately 76% of consumers prefer to purchase products with information available in their own language underscores a crucial aspect of global marketing and consumer behavior. This preference highlights the significant role that language plays in purchasing decisions, making it essential for companies aiming to expand into new markets to prioritize language translation and localization

• The AI in language translation market is estimated to reach USD 13.5 billion in the year 2033 with a CAGR of 22.3% during the forecast period and was valued at 1.8 billion in the year 2023
• Based on the component, the software segment has dominated the market with a share of 64.5% in the year 2023.
• Based on the deployment mode, the cloud-based segment has dominated the market with a share of 75.3% in the year 2023.
• Based on the end use, the commercial use segment has dominated the market with a share of 68% in the year 2023.

Vitra.AI offers an advanced AI-powered translation engine capable of translating video, text, speech, websites, and images with exceptional speed and cost efficiency—delivering results up to 100x faster and at 90% lower cost compared to traditional manual processes.

What sets Vitra.AI apart is its ability to understand and preserve the emotional nuance of the original content, ensuring that translated material retains its intended tone and impact. Its API-driven technology enables seamless integration and instant translation across more than 75 Indian languages, all within a few clicks and seconds.

The output is highly accurate and requires minimal human intervention. Any post-editing performed is systematically recorded to continuously train and improve the underlying AI/ML models.

Vitra.AI has also established API partnerships with leading creative platforms such as Adobe, Canva, and Figma, allowing users to access its translation capabilities directly within their existing workflows.