
The challenge
There is a lot of white space between the available CRM tools for businesses across industries. There is a lack of a cloud-based CRM platform that plugs in seamlessly with the client’s transactional systems, making the entire process quick and rewarding for them and their customers.
With rapid progress of mobile and explosion of data, customers can be better engaged (not spammed) by merchants basis what they are looking for and when. Also, increase in sales doesn’t need to come through high discount offers or coupons.
Leveraging experience & technology expertise garnered through several years of Loyalty program & CRM, Easyrewardz has set out to revolutionize how merchants engage with customers that fosters growth for the merchant and delight for the customers in this digital age, in India and globally.
Market
Software as a Service (SaaS) has emerged as one of the biggest disruptor in the global technology industry over the last two decades. It continues to accelerate further as the world rapidly shifts to a Cloud-based environment.
COVID-19 outbreak exacerbated the push to SaaS, given greater flexibility, functionality, and better remote productivity. Within the SaaS space, Indian companies are now distinguishing themselves, with a long list of firms joining the hallowed ‘Unicorn Club’ (valuation of over USD1b). While most companies focus on Horizontal business software, Vertical solutions and innovative Infra SaaS plays are also scaling out of India.
INDIAN SAAS MARKET TO GROW BY 20X BY 2030

The Solution
The company offers industry-agnostic cloud-based CRM, Loyalty and Conversional Commerce solutions that enable seamless omnichannel customer experience. Core competencies include SaaS Technology, Loyalty Platform as a Service, Consumer Analytics.
The company is widespread across more than 220+ brands, 25,000+ stores/branches. It delivers customized user experiences, to build brand affinity, increase customer stickiness and drive incremental sales.
- End-to-end Rewards Management: Incentivize customers with the right rewards strategy.
- Experiential UI &UX: Leveraging the power of design and technology to transform CX.
- CX & Loyalty Consulting: Connecting with CX enthusiasts to elevate brand experiences.
- Brand Alliances and Partnership: Boosting Customer Acquisition from relevant customer programs.
IIFL’s Impact
EasyRewardz has a varied relationship with IIFL. Apart from IIFL being one of our shareholders, we have a working relationship managing the CRM for IIFL which has been an enriching experience, with their willingness to share knowledge and commitment towards achieving shared goals. IIFL’s constructive feedback, prompt responses, and open communication have been critical in identifying areas for improvement and optimizing the same. IIFL’s Team’s guidance and expertise have been invaluable in shaping our strategic decisions, and we are immensely grateful for your unwavering support.
• Angad Singh, Co-Founder, EasyRewardz

Learn More

IIFL Fintech Fund Invests $2 Million in EasyRewardz
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