FMCG firms cut ad spend to offset high input costs

Mumbai | June 20 2011 09 : 36 IST | Business Standard
FMCG companies are tightening their purse strings by controlling advertising spends and other marketing expenses to maintain their margins I as high raw material prices continue to pose serious challenge

    Media Kit

    IIFL, serving more than 3.5 million customers

    Looking for a product?