Brand IIFL

In today’s world, a brand is considered as the most valuable asset of an organization. It serves as the medium that connects our numerous off­erings to customers adding value to their lives. It is an intangible voice that speaks volumes about the company.

With a product class that fulfils customer expectations and often exceeds them, we have created a diverse portfolio, a broad spectrum of offerings with a business model that shareholders and investors have come to trust.

We are a brand that is not afraid to dream big and see those dreams to fruition. Our single minded focus in providing investment advice while ensuring the highest standards of ethics and compliance, transparency while transacting business and staying ahead of the curve in technological innovations has helped us build credibility and a reputation we are proud of today.

Lastly, at IIFL, it is our firm belief that a brand is the face of a company’s work culture. It is something that introduces you to our customers and to the world. Our brand is your identity; it narrates your success story and serves as a sign of how you represent us with a sense of pride and ownership.

Content Status:

The Significance of our Logo

The IIFL logo comprises of the nine triangles which form the Sri Yantra.

In Hindu Mythology, the nine interlocked triangles that surround and radiate from the centre (bindu) symbolize the highest, the invisible and elusive centre from which the entire ­figure and cosmos expand.

Our brand represents a cosmos in itself, where two worlds meet. One, where we together strive to grow and expand and the other, where we strive to make possibilities infi­nite for our customers.

It is the confluence of these two thoughts, represented by the age old symbol of converging powers that stands as the face of our brand.

IIFL Finance launches new TV campaign with Rohit Sharma saying #SeedhiBaat

The campaign talks about Seedhi Baat as commitment, honesty, transparency and valuing relationships.

IIFL Finance has launched a new brand campaign featuring superstar cricketer Rohit Sharma, to communicate the value and meaning of "Seedhi baat".

In a series of three TV commercials each featuring a slice-of-life situation, Rohit Sharma says that those who do “Seedhi baat” talk about commitment, value relationships, and are honest and transparent in their dealings. This is even more relevant in today’s times when the common man is faced with financial challenges and expects solutions in the most uncomplicated way, that is, the Seedhi baat way.

Seedhi Baat with Rohit Sharma
at a lawyer's officer

Yeh janaab to ghuma fira ke sirf paise nikalvana chahte hai.
Rohit Sharma says aapki parvah karne wale karte hain Seedhi Baat, jaise karta hai IIFL Finance.
Year of release: September, 2020

Seedhi Baat with Rohit Sharma
at an office

Inke boss ki vajah se inka time kabhi nahi aayega.
Rohit Sharma says aapki sahi keemat samajhne wale karte hain Seedhi Baat, jaise karta hai IIFL Finance.
Year of release: September, 2020

Seedhi Baat with Rohit Sharma
at a cafe

Inka boyfriend to bas inko ghuma raha hai.
Rohit Sharma says commitment karne ke liye karni padti hai Seedhi Baat, jaise karta hai IIFL Finance.
Year of release: September, 2020

IIFL Markets App, one of the most downloaded & highest rated stock trading app in India

Turn your smartphone into a powerful mobile trading and market monitoring platform. Get real time Stock updates, News, Research, Portfolio, Tips and Trade at lightning fast speed.

Explore the shrunk world of stock markets at your fingertips and experience the freedom to trade hassle free anywhere you go

Year of release: May 2016